A practical guide to attracting students, converting trial classes, improving retention, and expanding your academy's capacity without sacrificing quality.
MatGoat Guides
Complete Academy Management Guides
Comprehensive step-by-step guides to help you manage and grow your BJJ or MMA academy professionally
Everything you need to know to open your own Brazilian Jiu-Jitsu academy: from the business plan to your first 100 students. A practical and realistic guide.
Academies with the best retention build community. Guide on effective communication and creating a culture that keeps students.
Your schedule is your product. This guide covers how to structure classes for different levels, manage instructors, and optimize mat occupancy.
Cash flow is the engine of your academy. This guide covers everything from pricing models to payment automation and handling failed payments.
Running a BJJ academy demands scalable systems. Complete guide from daily operations to long-term growth strategies.
Student tracking is the foundation of a well-managed BJJ academy. From attendance to analytics that predict churn.